1. Offer Great Content
This seems like an obvious one, but it’s fundamental to creating a great social media presence for your brand, so it’s certainly worth a mention. One of the best pieces of advice is: don’t make your page all about you. The worst kind of social media pages are the purely promotional ones, and this behaviour is a sure way to lose fans. If you know your audience’s interests (which you should), you can provide them with inspirational quotes, links to industry-related news and useful information.
Varying your content makes your page more engaging and your readers more likely to check back. Great content guesses at the psychology of its readers and paints your brand as not only an expert in your chosen field, but also a go-to source for information. Making your social media pages well-rounded ensures that your readers know how trustworthy your brand is, and will have them revisiting frequently.
2 Post Regularly
Don’t assume that a post is seen by every follower. It’s not, and this is due to numerous reasons: algorithms, the fast-paced turnover nature of social media itself and the people factor (when people choose to log on and how often etc.). Posting regularly increases momentum and boosts your chance of having a wider reach across social media. Consistency makes it more likely that people will recognise your brand and interact with it (liking, sharing, retweeting…) which then in turn, also increases your reach.
Additionally, posting regularly is the best way to keep the fans of your brand loyal and lets them know when to check back for new information. If you look at this data, you can see that the most successful brands post once a day each week, even the most recognisable like Redbull and iTunes.
Don’t assume that a post is seen by every follower. It’s not, and this is due to numerous reasons: algorithms, the fast-paced turnover nature of social media itself and the people factor (when people choose to log on and how often etc.). Posting regularly increases momentum and boosts your chance of having a wider reach across social media. Consistency makes it more likely that people will recognise your brand and interact with it (liking, sharing, retweeting…) which then in turn, also increases your reach.
Additionally, posting regularly is the best way to keep the fans of your brand loyal and lets them know when to check back for new information. If you look at this data, you can see that the most successful brands post once a day each week, even the most recognisable like Redbull and iTunes.
3 Let it Grow Organically (for the most part)
When you’re starting out, it’s surprisingly difficult to build up an impressive social media following, so a lot of businesses are tempted to pay for likes and followers for their social media pages. While this can be of some assistance, your brand will be better off if you allow your fan-base to grow naturally. Twitter is arguably simple enough; it’s a matter of going out and interacting with similar profiles; following them, replying to and retweeting their tweets… Twitter definitely has an unspoken automatic follow-back policy – more often than not, if you follow someone, chances are that they’ll follow you back.
Facebook however, is a little trickier. It takes time for a Facebook page to gain momentum when it comes to fans and likes. Hold off on purchasing them though, because you can always determine whether ‘likes’ are natural or ‘real people’ when you compare the number of likes to the number of people talking about the page. If a page has 30,000 likes but zero people talking about it, the likes are not legitimate – the interactions don’t translate. Social media experts say that putting in the work to grow your fan-base naturally is by far the best option for your brand in the long run. The better the content, the more engagement you’ll receive.
When you’re starting out, it’s surprisingly difficult to build up an impressive social media following, so a lot of businesses are tempted to pay for likes and followers for their social media pages. While this can be of some assistance, your brand will be better off if you allow your fan-base to grow naturally. Twitter is arguably simple enough; it’s a matter of going out and interacting with similar profiles; following them, replying to and retweeting their tweets… Twitter definitely has an unspoken automatic follow-back policy – more often than not, if you follow someone, chances are that they’ll follow you back.
Facebook however, is a little trickier. It takes time for a Facebook page to gain momentum when it comes to fans and likes. Hold off on purchasing them though, because you can always determine whether ‘likes’ are natural or ‘real people’ when you compare the number of likes to the number of people talking about the page. If a page has 30,000 likes but zero people talking about it, the likes are not legitimate – the interactions don’t translate. Social media experts say that putting in the work to grow your fan-base naturally is by far the best option for your brand in the long run. The better the content, the more engagement you’ll receive.
4 Use a Call-to-Action or Ask a Question
A Call-to-Action tells the user what to do. The most common online are the words: Buy, Donate and Subscribe, but in terms of improving your social media presence, the most effective are those which instruct your fan or follower to like or share a post. A simple “Like if you agree” or “Tag a friend” can be most effective.
Asking questions also prompts your fans to comment and engage with each other, which is awesome news for your audience reach. The more interaction happening on your page, the more people your social media platform shows your post to.
A Call-to-Action tells the user what to do. The most common online are the words: Buy, Donate and Subscribe, but in terms of improving your social media presence, the most effective are those which instruct your fan or follower to like or share a post. A simple “Like if you agree” or “Tag a friend” can be most effective.
Asking questions also prompts your fans to comment and engage with each other, which is awesome news for your audience reach. The more interaction happening on your page, the more people your social media platform shows your post to.
5 Give. Give. Giveaway
Sometimes, your fans may need a little icing on the cake before they click ‘like’ or ‘share’. Giveaways are a great option for getting them across that line. Combine this with a call-to-action such as: “Like this post to be in the draw to WIN something really awesome”. Your follower will automatically weigh up the effort/risk-to-gain ratio and click ‘like’ straightaway almost every time.
6 It Never Hurts to Ask
Don’t be afraid to ask. Inbox a handful of established pages and ask if they’d be willing to post a link to your page or a ‘shout-out’ on their wall – the worst that can happen is they say no… The best that can happen is that your page gets some really great exposure to your target audience. Inviting your friends to like your page is also a fantastic starting point. This helps boost your numbers initially, which encourages other users to like your page.
Don’t be afraid to ask. Inbox a handful of established pages and ask if they’d be willing to post a link to your page or a ‘shout-out’ on their wall – the worst that can happen is they say no… The best that can happen is that your page gets some really great exposure to your target audience. Inviting your friends to like your page is also a fantastic starting point. This helps boost your numbers initially, which encourages other users to like your page.
Also Read How You Can Make Money From Blog Without Adsense
7 Pay it Forward
Interact with other brands: like, share and retweet their posts. This not only gets your brand name out there in social media, but it also encourages other brands to interact with yours. Think of it as social media karma. It’s a simple, yet effective way to really improve your presence across a range of platforms. It also makes sure you’re always in the loop when it comes to the competition. Check out Pinterest paying it forward on Twitter with mentions and links!
Interact with other brands: like, share and retweet their posts. This not only gets your brand name out there in social media, but it also encourages other brands to interact with yours. Think of it as social media karma. It’s a simple, yet effective way to really improve your presence across a range of platforms. It also makes sure you’re always in the loop when it comes to the competition. Check out Pinterest paying it forward on Twitter with mentions and links!
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